In this policy Shell EV Charging Solutions B.V. (“Shell Recharge Solution” or “NewMotion”) use the term “cookies” to refer to cookies and other similar technologies covered by the EU Directive on privacy in electronic communications.
What is a cookie?
A cookie is a small piece of data that a website asks your browser to store on your computer or mobile device. The cookie allows the website to "remember" your actions or preferences over time.
Most Internet browsers support cookies; however, users can set their browsers to decline certain types of cookies or specific cookies. Further, users can delete cookies at any time.
Additionally, cookies allow us to serve you specific content, such as videos on our website(s). We may employ the learnings of your behaviour on our website(s) to serve you with targeted advertisements on third-party website(s) in an effort to “re-market” our products and services to you.
What types of cookies do we use?
First-Party and Third-Party Cookies
We use both first-party and third-party cookies on our website.
First-party cookies are cookies issued from the newmotion.com domain that are generally used to identify language and location preferences or render basic site functionality.
Third-party cookies belong to and are managed by other parties, such as Shell business partners or service providers. These cookies may be required to render certain forms, such as the submission of a job application, or to allow for some advertising outside of the Shell websites.
Session cookies are temporary cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.
Persistent cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these cookies to analyse user behavior to establish visit patterns so that we can improve our website functionality for you and others who visit our website(s). These cookies also allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.
How are cookies used for advertising purposes?
Cookies and ad technology such as web beacons, pixels, and anonymous ad network tags help us serve relevant ads to you more effectively. They also help us collect aggregated audit data, research, and performance reporting for advertisers. Pixels enable us to understand and improve the delivery of ads to you, and know when certain ads have been shown to you. Since your web browser may request advertisements and web beacons directly from ad network servers, these networks can view, edit, or set their own cookies, just as if you had requested a web page from their site.
How are third party cookies used?
How do I reject and delete cookies?
You can choose to reject or block all or specific types of cookies set by virtue of your visit to a Shell website by clicking on the cookie preferences on our website(s). You can change your preferences for Shell websites and/or the websites of any third party suppliers by changing your browser settings. Please note that most browsers automatically accept cookies. Therefore, if you do not wish cookies to be used, you may need to actively delete or block the cookies.
|Adobe Tracking Cookies||We use Adobe Analytics to understand how users arrive on our website(s) and how they engage with us on the website. The data is used to improve the user experience. Adobe also uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.||Link here|
|Amazon||Amazon Attribution measures non-Amazon Advertising media such as search ads, social ads, display ads, video ads and email marketing in order to provide personalised targeting recommendations based on Amazon customer profiles. Amazon DSP is a demand-side platform that enables advertisers to then programmatically buy display, video and audio ads both on and off Amazon using attribution insights.||Link here
|Atlas||Atlas tags allow us to measure the performance of our advertising across devices, browsers and publishers.||Link here
|Avocet||Avocet is an online demand-side platform that provides tools for digital media buyers. The conversion pixel we add allows us to track performance and assess the overall performance of advertising campaigns.||Link here
|Bing||The Bing Ads Universal Event Tracking tag helps us understand how our Bing campaigns perform by tracking actions on Shell websites once ads have been clicked.||Link here
|BPMonline||The tracking code generates a cookie \[BpmTrackingId\] that stores the client's unique session ID. This allows Creatio to get information about the client's site events - both those that were performed after the client registered on your site by filling out the landing form, and those actions that the client performed before registration.||Link here
|Captify||The Captify tag allows us to perform campaign reporting, optimise campaigns effectively and unlock valuable insights about website visitors that may come via the campaigns we run with Captify. Assisting with attribution and overall performance.||Link here
|ContentSquare||ContentSquare is a UX analytics platform used to help improve the experience our customers have on the website.||Link here
|Crazy Egg||We use the Crazy Egg service to help us improve the visitor experience and performance of our website. Crazy Egg provides graphical, video and text analysis of visitor behaviour on a website. It tracks where visitors click and allows us to fine-tune the layout and design of our web pages.||Link here
|Digilant||Digilant is a marketing technology company that offers a platform designed to support programmatic media buying. A conversion pixel is added to track performance metrics and derive insights for media investments and a re-targeting pixel captures data to show an ad to users who have demonstrated interests from the site.||Link here
|DoubleClick Floodlight||DoubleClick Floodlight cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our display/ video advertisements served on Google or other platforms via DoubleClick. DoubleClick uses this cookie to understand the content with which you have engaged on our website(s) so they may subsequently deliver some targeted advertisements to you.||Link here
|Facebook helps you stay in touch with your network through their website/ mobile application. We make it easier for you to share any content of interest on Facebook and sometimes, we may present with some targeted adverts on Facebook based on your engagement with our website(s).||Link here
|Google Analytics||Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites.||Link here
|Google tracking cookies||Google tracking cookies enable us to understand if you complete certain actions on our website(s) after you have seen or clicked through one of our adverts served via Google. Based on the content you have engaged with on our websites Google are able to deliver some targeted adverts across other Google partner websites.||Link here|
|Hotjar||Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.||Link here
|HubSpot Marketing Hub||This tag collects visitor data for Shell Global solutions. It allows us to see what pages are visited and remarket to these users. It also allows us to better understand visitors to provide customized content and maximize our marketing ROI.||Link here|
|Integrate||Integrate may collect information about you regarding your use of our Services or automatically about your visit to our website using cookies. Cookies are small text files containing a string of alphanumeric characters, that are deployed to your computer or mobile device to uniquely identify your presence when you visit our website. Integrate may use session cookies and persistent cookies for the purpose of tracking various data points. Use of these cookies can also help to speed your access to the website as they serve as ‘reminders’ as to who you are to our programming. They may help us remember your username and preferences, analyze how our website is performing or allow us to recommend content we believe you will be interested in. While we recommend that you allow these cookies to perform their tasks, you may adjust your computer’s settings to restrict or refuse them. However, some features or sections of the Website may not function properly, or not all, if the ability to accept cookies is disabled. We do not link the information we store in cookies to any personal information you submit while on our site.||Link here
|The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn.||Link here
|LoopMe||LoopMe is an outcomes-based video platform, designed to deliver personalised ads through the creation of unique audience profiles. The LoopMe pixel will be used to deliver targeted advertising & measure ad campaign performance and deliver audience insights for Shell.||Link here
|Lucid||Lucid cookies help us to measure brand lift and brand awareness from our advertising and marketing campaigns.||Link here
|Munchkin Cookie||This cookie is set by Marketo. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form.||Link here
|Outbrain||Outbrain offers a content marketing service that aims to present users to content that they are interested in, based on their behaviour and preference. The pixel we've added helps with attribution and overall performance.||Link here
|Pardot||Pardot tracks visitor and prospect activities on your website and on Pardot landing pages by setting cookies on their browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to your site. We also set a cookie for Pardot users that are logged into our app; this allows us to maintain the login session, remember table filters, and so on.||Link here
|Qualaroo||Cookies are largely used to help facilitate an unobtrusive opportunity to gather feedback on site. Specifically, we leverage cookies to assist with Behavioral targeting methods such as: only targeting returning visitors, targeting users after number of pages visited , targeting users after a certain amount of time on page, only showing the nudge once per user, only showing the nudge to a user that has not responded to the nudge, and more||Link here
|These cookies allow Shell to count visits and traffic sources from Reddit, so that we can measure and improve the performance of our site & campaigns.||Link here
|SalesWings||We use SalesWings to analyse the use of our website(s) and to understand the urgency and nature of the need of our website visitors. SalesWings generates information about the use of our website(s) by means of cookies and other web-tracking technology. The information generated by SalesWings relating to our website(s) is used to identify our customers' visits and to determine their interests mainly for sales and marketing purposes. To determine those interests, SalesWings will track the visitors' behaviour on our website(s). Such information will not be shared with third parties, but may be stored on servers of other applications we use to serve you such as CRM systems like Salesforce or Email tools.||Link here
|Snap Inc.||Snap Inc. is a camera company. Snap Inc. products and services—including Snapchat, Bitmoji, Spectacles & advertising, provide fast and fun ways to express yourself, live in the moment, learn about the world, and have fun together! Snap Inc cookies can be used to measure performance of advertising campaigns & present targeted adverts on Snap Inc. properties based on engagement with our website.||Link here
|Specific Media||Specific Media technology is used to deliver targeted messages and video adverts to users based on their engagement on our website(s).||Link here
|The Trade Desk||The Trade Desk is an online demand-side platform that provides buying tools for digital media buyers. The conversion pixel we add allows us to track performance and derive insights for media investments made.||Link here
|Tube Mogul||Turn helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Turn does not collect personal data so they will only know your browser or device but never know your name/contact information.||Link here
|Turn||Turn helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Turn does not collect personal data so they will only know your browser or device but never know your name/contact information.||Link here|
|Twitter provides real time updates from across the globe on the latest trending stories, ideas and opinions from the Twitter accounts or hashtags that you choose to follow. We make it easier for you to share our website content over Twitter. At times, we may present you with some ads on Twitter based on your engagement with our website(s).||Link here|
|VK||This tag collects audience information from the VK Russian Social Network for later remarketing. Audience segmentation will allow for increased efficiency of advertising in VK and a decrease in ad spend for Shell.||Link here|
|Xaxis||Xaxis helps us define audience segments based on your engagement with our website(s) and then, deliver targeted display/video/mobile ads to these anonymous segments. Xaxis does not collect personal data so they will only know your browser or device but never know your name/contact information.||Link here|
|Yahoo||The Yahoo! Dot tag assists is in campaign tracking at attribution to help optimize performance.||Link here|
|Yandex||This tag collects audience information for remarketing within the Yandex Advertising Network. Audience segmentation will allow for increased efficiency of advertising in Yandez and a decrease in ad spend for Shell.||Link here|
|YouTube||We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube.||Link here|
|Zendesk||We embed content and insert links to Zendesk on our website(s). As a result, when you visit a page with content embedded from or linked to Zendesk, you may be presented with cookies from Zendesk.||Link here|
|Google Analytics||We use Google Analytics to understand how users arrive on our website(s) and how they engage with us on the website. The data is used to improve the user experience.
Google Analytics also uses this cookie to understand the content with which you have engaged on our website(s) so they mukay subsequently deliver some targeted advertisements to you.
Google Analytics is also used to understand how our media campaigns work and how you interact with our website in order to improve the user experience.
|Double Click (Google Ads)||DoubleClick automates the ad buying process and secures ad space based on criteria specified by “Shell Recharge Solution” or “NewMotion”. This means that “Shell Recharge Solution” or “NewMotion” external advertising will be personalised and thus be more engaging to the viewer.
The DoubleClick cookies are placed on visitors’ devices when a visitor arrives on a “Shell Recharge Solution” or “NewMotion” page where there is DoubleClick or content such as AdWords or YouTube (also owned by Google), which may set cookies on behalf of DoubleClick.
|Evidon||Evidon is a transparency company that helps organizations educate consumers on how and why data is collected, as well as provide consumers with the ability to give and withdraw consent to their data being used.||Link here|
|Storyblok||Storyblok uses different types of cookies to optimize visitor’s experience on the website. Essential cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information.||Link here|
|Pardot||Pardot tracks visitor and prospect activities on your website and on Pardot landing pages by setting cookies on their browsers. These cookies are set in order to remember preferences (like form field values) when a visitor returns to your site. We also set a cookie for Pardot users that are logged into our app; this allows us to maintain the login session, remember table filters, and so on.||Link here|
|The LinkedIn insight tag allows us to perform campaign reporting and unlock valuable insights about website visitors that may come via the campaigns we run on LinkedIn.||Link here|
|Recruitee||Recruitee displays a cookie consent dialog to applicants who visit your careers site.||Link here|
|Flashtalking||Flashtalking collects and uses personal data to basic identifiers such as cookie IDs, device IDs, IP addresses and geographic locations, which we use for fraud detection, engagement analysis, and advertising delivery and measurement activities that are at the core of our business.
Flashtalking may also use a privacy-oriented, cookieless approach to identify devices for measuring advertising quality and effectiveness. While this technology looks at a number of data signals, it does not collect private or sensitive data from a user’s device. All data is securely stored and protected using industry-certified security and encryption protocols.
|Hotjar||Hotjar is a technology service that helps us better understand our users' experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback.||Link here|