What drives us?

We are passionate about people choosing to
 go electric and charge smart. Since 2009 we have grown our community to over 40,000 electric vehicle enthusiasts and helped 1500 workplaces convert their parking spots to smart charging locations.
 As our network grows, driving an electric vehicle makes more sense. Today we are proud to be Europe’s largest electric charging partner.

Europe’s Largest Electric Charging Partner

No matter your lifestyle, business, car or budget,
 we are committed to making electric driving as simple and convenient to as many people as possible.

We do this by designing, building and supporting award-winning smart charge services including charge points, a mobile app and charge card allowing access to tens of thousands of charge points across Europe.

With some of the most passionate and experienced minds on our side, 
we make sure that each charging solution is delivered properly. We help our customers understand the basics of charging smart and provide advanced insight, control and guidance for optimising their (fleet of) vehicles or charge locations, delivering the best charge experience tailored to their everyday.

NewMotion | Power the E-Mobility Movement

Since 2009, we've worked tirelessly to power the e-mobility movement in order to place sustainable driving at the forefront of automotive innovation. Our mission is simple - to change the way we fuel cars today for a better tomorrow. Anybody can be part of the movement.

We believe in

Being your Professional Partner

As your charging partner, we are always here 
to offer personal and professional advice 24/7. We treat our customers in an open and honest way and we like to be treated like that too.
 We are pleased that 9 out of 10 customers would recommend the NewMotion to their friends.

Keeping it Smart and Simple

Our charging experts are passionate about developing award-winning and user-friendly products and services. The result: intelligent and cloud-connected charging services which provide one single view that tracks and manages all of your individual drivers and charge locations. This smart technology is the core of every product, making it simple and easy to use for each individual driver and charge location owner.

Enabling Anyone to Charge Safe and Conveniently

We believe that using a well-designed smart charge point is better than just plugging your car into a conventional 220V outlet, because it is safer and charges faster. Our charge points are quality checked and tested for overheating, water resistance and high velocity impact. Plus, they are kid-proof too. 

Delivering Attractive Solutions

Our goal is to create a tailored solution that meets any budget and gives you the flexibility to buy or lease. We can even operate and manage the solution for you without any upfront investment. Many of our smart solutions, such as load balancing and energy management, aim to lower your total cost of ownership.

Creating a Cleaner Generation

Our customers made a choice which now saves our planet more than 2000 tonnes of carbon a year. It’s time to go electric.

We invite you to join us!

Our history

With 8 years of experience in designing, installing and managing smart charge points and services and charge networks, there have been a many milestones along the way.

  • 2009
    • Charge points placed in the boot of the first electric vehicles sold for Nissan, Opel and Toyota in the Netherlands

  • 2010
  • 2011
  • 2012
    • 1st 100 Nissan Leaf and NewMotion drive-in movie party

  • 2013
    • NewMotion launches in Germany

  • 2014
  • 2015
    • 15,000 cloud-connected smart charge points sold

  • 2016
    • NewMotion launches in France and UK

    • NewMotion named Red Dot design award winner

    • Over 30,000 charge points and 80,000 charge cards registered using the NewMotion network

  • 2017
    • Partnership with Total

    • Partnership with Mitsubishi, TenneT, and Enel on V2G Pilot.

    • Acquisition by Shell. NewMotion operating as independent company from Shell.

  • 2018
    • Industry Outlook Europe 2018 - Europe's largest EV driver survey.

    • NewMotion trials V2G in Amsterdam.

    • Over 70,000 charge points and 116,500 charge cards registered using the NewMotion network available in more than 25 countries

    • Arval partnership sees NewMotion entering new markets including Norway

NewMotion Leadership

NewMotion started in 2009 by a group of people who were on a mission to contribute to a cleaner world by eradicating fossil fuels.

The NewMotion team is a unique mix of expertise - with extensive experience in the technology and telecommunication sectors plus a passion for providing smart solutions that are good for people, the planet and our customers wallets. 

NewMotion is a wholly owned subsidiary of Shell, which enables both companies to accelerate the transition to low-carbon transport.

“We are very pleased to have such a strong investor that fully supports our mission, enabling us to further expand across Europe at a time when the transition to electric vehicles is gathering pace”: Sytse Zuidema, CEO of NewMotion.




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