How businesses can appeal to the E-Mobility movement - starting with EV workplace charging
Sustainability is a driving force in business today. More socially responsible business practices and sustainable processes have become essential. Both consumer and employee expectations have come to include a much stronger element of sustainable practices, no matter the industry. As a result, many organisations are looking for options to improve green credentials. Facilitating E-mobility is an effective way for businesses to tap in to sustainability trends, such as incorporating workplace EV charging.
Why sustainability is key
As of 2017, the UK ethical consumption market is worth £81.3 billion. 40% of the global buying public is looking to consume responsibly. Many consumers today want to spend their money with brands whose values are sustainability-focussed. Furthermore, 57% of consumers would not shop with a brand whose values did not align with their own. These attitudes have forced businesses to reevaluate the importance of sustainability. This is not only with respect to clients and customers, but current and prospective employees too. Attracting the best candidates and nurturing positive business culture today requires sustainable brand values.
A recent survey found that in general, public environmental awareness and understanding of sustainability is high and that they want to see change. Businesses have a range of different reasons for taking action on sustainability, such as discovering new growth opportunities and cultivating the right reputation. There are many ways in which corporates have been looking to improve sustainability. From reducing operational energy consumption, reducing use of unrecyclable plastics, to investing in low emission company cars, a wealth of options are being pursued.
Electric vehicles and environmental awareness
The advantages of electric cars have made this form of transportation more popular. This, in turn, has driven greater awareness of the impact that transportation can have on the environment. Consumers and businesses are now more aware of their carbon footprint. The environmental damage caused by petrol and diesel vehicles is now common knowledge. Governmental targets for a petrol and diesel ban by 2040 reinforce the idea that the environmental impact of electric cars is much lower. Both consumers and businesses today are keen to reduce the volume of emissions for which they are directly responsible.
The benefits of offering a charging infrastructure for business
A much wider range of electric vehicles is available than ever before. In fact, electric cars in 2019 offer an incredible spectrum of choice. This has a number of advantages for businesses able to integrate this type of vehicle into corporate fleets. For example, using electric vehicles for business will significantly reduce corporate emissions and make it easier to meet sustainability targets. EV fleets can also be cheaper to run and easier to manage. As the challenges of range and charging time are overcome as technology advances, the benefits of an EV fleet are very clear.
Offering an EV charger facility can have a number of advantages for any business. There will be over 100 million electric vehicles on the roads by 2030, so the demand for charging is rising. Investing in an EV charging infrastructure for the workplace has a number of advantages, including:
- Giving employees the possibility to charge electric vehicles on site.
- Attracting clients with a sustainable focus.
- Establishing brand values. Charging facilities are a clear statement of intent when it comes to making a sustainability commitment.
- Attracting customers and clients nearby. Businesses could win new custom from people who come to use the charging stations and end up committing to the brand.
- There are government grants available to lessen the upfront cost of the infrastructure.
- The technology behind EV charging has evolved considerably. Today, it’s easy to set up a simple to manage charging infrastructure for the workplace. Technology such as Dynamic Power Solutions means that there is no danger of overload.
- The government has set a target for a petrol and diesel ban by 2040. Offering EV charging in the workplace is a way of future proofing against incoming regulatory change.
The future of EV use by businesses is likely to go beyond simply accommodating sustainability conscious clients and employees. The benefits of electric cars – and incoming regulatory change – require more from every workplace. Not only are electric fleets likely to become the norm for corporate transport but workplace charging facilities will be widespread. EV workplace charging is a simple way to set out a clear commitment to sustainability that also benefits the bottom line of the business too.