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10 years of e-mobility

We've been pioneering in electric vehicle movement for over 10 years and seen the landscape develop from early adopters into the early majority. Now we are working together with other leaders in the industry to shape the future of e-mobility.

NewMotion celebrates its 10 year anniversary

It’s been a decade since we founded NewMotion. In this time, we’ve brought about an evolution in electric charging by providing EV-drivers with easy to use smart charging solutions, connected to the largest network of Europe. To celebrate 10 years of being in charge, we look back to what we’ve achieved, where we are now and what’s ahead for the future.

Speakers at 10 years in charge

To celebrate our 10 years in business, we are hosting the event 10 years in charge, a meeting of the minds for decision-makers in the mobility and energy transition, hosted by Robert Llewelyn.

Industry leaders from companies like McKinsey & Co., Nissan, Renault and Shell will share their vision on the requirements for the successful mass adoption of electric vehicles and present their outlook for e-mobility in the next decade. Interested to learn more?

Robert Llewellyn


Robert Llewellyn is a British actor, presenter and writer. The former fan of petrol cars has turned into an EV and renewable energy advocate, sharing his knowledge on the world’s largest EV YouTube channel; Fully Charged. Robert's empowering way of speaking and vision of the future will ensure you'll leave the event full of new energy.

Mark Gainsborough

Mark Gainsborough is Executive Vice President New Energies at Shell. After working for 30 years in the Global Energy business, he currently is leading the New Energy Business in delivering commercial, lower-carbon solutions around the world. His passion for the environment and sustainability will secure an inspiring session on the future of e-mobility.

Namit Sharma & Jasper van de Staaij

Namit Sharma, Senior partner and Jasper van de Staaij, Senior Solution Leader, are both leading experts at McKinsey & Company. They help international clients across the energy and materials sectors navigate the ongoing energy transition. From their broad experience and vast array of clients and challenges, they will provide you with new insights on future energy usage.

Francisco Carranza Sierra

Francisco Sierra is Managing Director of Nissan Energy and an expert in sustainable operations. With his experience in connected services, renewable energy and the automotive industry in general, he has an inspiring and holistic message to share on growing e-mobility and smart charging solutions.

Laurence Bechon

Laurence Bechon is Program Director New Businesses and New Mobility at Renault. For over 18 years, Laurence has worked for Renault, leading her to have experienced the transition to e-mobility very closely. Her passion for mobility and solving problems guarantee an interesting speech on the future of mobility.

Sytse Zuidema

Sytse Zuidema is the CEO of NewMotion and manages the fast-growing business in over 36 countries. Bringing more than 10 years of business telecommunications experience, Zuidema was active in the rise of the internet. His success in building a meaningful and profitable business from the ground up leads to an inspiring vision on the mass adoption of e-mobility.

Technology of the future: V2X

The event 10 Years in charge will be fully powered by our latest innovation in energy technology, V2X. V2X, Vehicle-to-everything, is a bidirectional charging solution, allowing EV's to charge back to the grid and power office buildings, private homes or as in this case - entire events.

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Message from the CEO

10 years ago, we founded NewMotion with the mission to enable everybody to drive as many kilometres as possible powered by clean energy. Today, we’re excited to see that the transition to electric vehicles is gathering pace and we’re proud to keep driving the movement towards a lower carbon world forward.

Sytse Zuidema CEO of NewMotion

Pioneers in EV-solutions

In 2009, we recognised that society needed an urgent improvement in the use of energy resources. By founding NewMotion, we made it our mission to contribute to a cleaner world with smart solutions that are good for people, the planet and customers’ wallets. A bold move as, at that time, EV-driving was still in its infancy and its potential was largely debated.

Now, 2019, The European EV-market is almost at its turning point. Companies are increasingly recognising that the e-mobility will help them to help reduce carbon emissions. And with over 250 EV-experts working across Europe, NewMotion is here to drive this movement.

Our road to success

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Empowering change

The past decade of product innovation enabled us to reduce the total cost of ownership of EV-driving and speed up the transition to a lower-carbon world. By continuously innovating and growing our network, we make driving an electric vehicle more and more convenient. Our recent acquisition by Shell provided us with the foundation to improve our products and services even further.

Today, we are proud to be the largest electric charging partner of Europe. With our smart charging solutions, we help car manufacturers, leasing companies and business locations such as Leasecar, Nissan and IKEA to electrify their fleets and parking locations. Adding to that, our recently released Business Hub enables businesses to monitor, analyse and control all charge points and costs across multiple locations, making providing EV charge points even more efficient.


Leading in innovation

Our 10 years in business demonstrates that EV charging is not a short-term industry: it is the future of energy use. There are expected to be 1 million EV’s on the road in 2020. And even though we’ve come a long way in improving EV charging, we believe the future still has a lot more to offer. That’s why we drive innovations such as bi-directional charging with V2X, to increase renewable energy on the grid. And lead the European EV-industry by pushing the boundaries of international roaming partnerships each and every day.

Together, we are in charge of a cleaner and smarter energy future.

A decade of stories

10 years in charge of firsts

Our steps towards a future of electric charging

10 years in charge of journeys

From boosting business rides and calm commuting to relaxing roadtrips

Access Europe’s largest public charging network

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