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Charging through the buying journey

Download our research-led guide to EV and charge point buyers in the UK

Understand the needs of your drivers when it comes to charging from home

The age of the electric vehicle (EV) is here. But transitioning to an EV is about much more than a change of vehicle: it also means a change in driving habits to fit how EVs are powered. At NewMotion, we spoke to 2,000 UK drivers to learn the needs of first-time buyers of EVs and charge points. Find out just how the attitudes towards EV and charging differ per group of buyers with their different wants, needs and expectations from charging. We’ll show you how to tailor the approach of the charging topic to make sure that it's not seen as a hurdle to going electric, but a benefit of it.


Download the full report

Key messages for the automotive audience to takeaway

No one-size fits all

Real differences exist across the audience in terms of attitude towards charge points

Growing EV charging divide

Whilst safety, reliability and ease of use optimism is high, purchase cost presents a worry. Charging can often be presented as part of the benefits with savings to be made vs. traditional fuel

Who takes the lead?

A majority assumption places dealerships as their preferred route to obtaining charge points

I don’t need a big, fancy car, but I do want something with a bit of quality to it. Part of why I want to buy an electric vehicle is because I feel it will be more future-proof than other options. I tend to cross-check a lot of information before buying to make sure that what I’m getting is good, not just flashy.

Confident researcher